Marshall Field's: if it's dropped, how will we react

what if the worse case scenerio happened: Macy's acquires Marshall Field from May and puts up a Macy sign...not only at Oakbrook, Old Orchard, and Woodfield...but right there at Water Tower Place and (gasp!): STATE STREET? Look, I know department stores ain't what they used to be, that the traditional department store is a dinosaur, and that nobody is going to put up any more enclosed malls with 4 department stores and 150 other stores. And I also realize that Marshall Field's suburban stores are, in many ways, totally interchangable with Bloomingdale's, with Carsons, with almost all the faceless suburban mall stores. But Chicago itself, Chicago proper, State Street: that's another issue. Years ago, when still locally owned, Marshall Field's used a "Marshall Field's Is Chicago" ad campaign. It was true then and it still has enough elements of truth today. I realize that a lot of local dept. store chains have bitten the dust. I realize that the name change has been going on for ages when stores are acquired or reorganized (and I realize that there were lots of unhappy folks in the Twin Cities and Detroit when the name "Marshall Field's" went up on Dayton and Hudson stores. But Chicago, with all its might and all its attachment to Marshall Field's, may be a whole other ball game. So what will happen if the name comes off? I suspect, little in Skokie, Northbrook, Vernon Hills, et al. But in the city? I suspect: PLENTY. Marshall Field's put a fortune into the State Street anchor. And it is the one store in the whole Chicago area that real love draws people to it (Carsons on State would be second in this regard). Field's is selling more than merchandise on State; it is selling itself. And if Macy's or others think that that world of Frango's, of the Walnut Room and its tree, of themed windows on State, of green bags, and all the other pieces that make Marshall Field's Marshall Field's will be the same without the name, I suspect they will be sadly disappointed. How do you see the reaction in Chicago if such a name change takes place?>