Tuesday, April 17, 2007

Federated and downtown Chicago

Fascinating. For all the concern (and rightful concern, may I add) about Marshall Field's remaining Marshall Field's, it seem like nobody in Chicago gives much thought to what a Field-less group of Federated department stores might look like in downtown Chicago.

We look at Macy's on State Street and our only issue is: it's not Fields.

Yet there are otherr issues out there. And we should all be hoping Federated gets it right, even if they screwed up on the Marshall Field's issue.

Federated owns the following properties downtown
Marshall Field's, State St.
Marshall Field's, WTP
Lord & Taylor, WTP
Bloomingdale's, 900N
Bloomingdale's home furnishings, Medinah

How should those stores be redesignated (or stay the same) with the end of the Field's name?

Would Chicago be better served by a trendy blockbuster on State Street called Bloomingdale's, rather than Macy's? Why not? Bloomie's will open its second largest store (after NYC) on a street more like State than Michigan Ave...that would be Market Street, San Francisco. If Market, why not State?

If that happened, Macy's still would have two options on Michigan Ave (Field's WTP and Bloomies, 900N). Due to the type of traffic generted, Field's WTP would make sense for a Macy's Chicago flagship. There is no reason why Macy's can't also have furniture at Bloomie's Medinah location. Or perhaps keep all operations on Michigan Avenue by combining Field's and L&T into a giant Macy's, allowing L&T (if Federated so chooses) to move to Bloomie's 900N location.

Lots of options downtown, perahps the most exciting would have been a Bloomingdale's on State.

How about the suburbs? Will all Field's become Macy's? Should they? Wouldn't upscale Northbrook Court's Field's be more appopriate as Bloomingdale's (Field's currently has no problem with stores at both Old Orchard and Nbk Ct).

How about Oakbrook...wouldn't it benefit from be Bloomie's over Macy's? Or is there room for both? Could the Field's store in Oakbrook be turned into Bloomingdale's and, if Sears were so interested, the Sears store becoming Macy's?

In a Field-less world, what would you like to see Federated do in Chicago (other the obvious stick it up their...)>

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