Break the mold: how to get Chicagoans to wake up and get out of their cars

On a massive level, what can be done? The transit system is pretty decent, but it seems like more of a 'get to work' kind of thing. For everything else it's like "where's the parking? No parking? Oh my GOD!!!" How do we tackle this STUBBORN, STUBBORN problem in the city? I point you all to Exhibit A ('Concerns for Parking Scoffed At'): http://www.hpherald.com/pg4.html How do we reeducate people with this seriously flawed attitude?>