This is an idea I expressed before, prematurely I may add, when Federated was first making overtures to acquiring May Dept. Stores...and thus Marshall Field's.
It appears that Federated is in the process of "surveying" the Chicago buying public regarding a possible name change from Marshall Field's to Macy's. Roger Ebbert pointed out in an article in the Sunday Sun Times that such sureys always ask the type of loaded questions that give them the results they seek. So you will questions such as "Does a company have the right to rename a store it owns?" rather than "Should Federated keep the Marshall Field's name or convert the stores to Macy's".
Perhaps Chicago should give Federated the real answers to its question. This is the age of the internet (well...duh...we're on it now) and people use this tool to allow them to reach the public in ways that in the past were impossible.
So I'm proposing a Keep Marshall Field's Marshall Field's Rally. Hold it downtown at the corner of State and Randolph, one Saturday in September, 10-11 am. Being a Saturday, the Loop would be less crowded and more people would be available to come. Sell t-shirts and banners that say "Keep Marshall Field's Marshall Field's" or "Field Yes! Macy's No!", etc.
Such a rally could easily be very well attended. Chicago, even in this not-department-store era, is still passionate about the store. Chicago would watch....and so would the nation and Federated. What do you think?> |
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