Monday, April 16, 2007

Chicago: we're still sexy; are we still soxy?

Chicago: we're still sexy. But are we still soxy?

Summer and the fall classic have given way to the holidays and winter. As we return to "normal", has the White Sox World Championship really changed the landscape in Chicago? Are we a true two team city today?

How would we know? If you walk outside, do you see as many people in Sox paraphenalia as Cub paraphenalia? How about the press? Do the papers cover next season for the Sox and Cubs the same? Do the t.v. and radio stations? Do stores give both teams equal amount of merchandise?

Yesterday I had the unfortunate experience of being dragged by wife, kicking and screaming, to Woodfield, a mall, as you know, well north of Madison Street. While shopping, I saw all kinds of people wearing Sox gear, every bit as much (if not more) than Cub products. Stores pushed both teams' merchandise in equal amounts. Lots of Sox products that had nothing to do with the world championship.

If I had somehow managed to have slept through the last 4 months and awoke to take that miserable trip to Woodfield (and if you had magically removed all Sox World Championship materials from the store), I get the feeling I would have scratched my head and said, "Hey, what's going on here? Has Chicago become a real two team city?"

My sense is that something real has happened (although a couple of months may not be the best measuring stick).

So what do you think....has the Sox championship really changed Chicago baseball as profoundly as it appears to have done? More than anything else, has it thrown out any sense of being defensive cheering for and supporting the Sox without feeling like the second team in the Second City?>

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